Shopify Checkout Optimization: 12 Data-Driven Ways to Reduce Cart Abandonment
The short answer: The most impactful Shopify checkout optimizations are reducing checkout steps, enabling accelerated payment methods (Shop Pay, Apple Pay), …
Read more →Kaspian Fuad
Shopify CRO Consultant
I help DTC brands achieve 15–30% conversion rate lifts through data-driven Shopify CRO audits, checkout optimization, and custom Liquid development.
12
Years Experience
100+
Projects · 18K+ Hours
15–30%
CVR Lifts for DTC
About Kaspian Fuad
Kaspian Fuad is a Shopify CRO consultant with 12 years of ecommerce experience based in Bangladesh. He has completed 100+ projects and logged 18,000+ hours helping DTC and B2B brands grow revenue through conversion rate optimization, checkout redesign, and Shopify Liquid development. He scaled Varsity Gripz from $0 to 7-figure annual revenue in under 12 months and consistently delivers 15–30% conversion rate improvements for Shopify stores. He holds Top Rated Plus status on Upwork with consistent 5-star reviews.
Read full bio →Shopify CRO Services
Data-driven conversion optimization for DTC and B2B Shopify brands. Every engagement starts with a free strategy call.
CRO Audits & Strategy
Full-funnel conversion audits covering PDP, cart, checkout, mobile UX, site speed, and analytics. Prioritized action plan ranked by revenue impact.
Checkout Optimization
Data-driven checkout flow improvements that reduce abandonment and increase completion rates. Shopify and Shopify Plus checkout extensibility.
AOV Growth
Bundles, upsells, Starter Kits, and cart logic strategies. 20–30% AOV increase track record. Rebuy Smart Cart, Okendo, Klaviyo integration.
Liquid Development
Custom Shopify OS 2.0 sections, metafields, scalable architecture, and Core Web Vitals optimization. Speed = conversion.
Featured Result — Varsity Gripz
$0 → 7 Figures
Revenue in under 12 months
Joined Varsity Gripz at Day 0 as Founding Ecommerce Lead. Built, launched, and scaled their Shopify DTC store from zero to 7-figure annual revenue — plus launched a parallel B2B store. Achieved 15–25% CVR improvement and 20–30% AOV increase through PDP optimization, checkout redesign, and bundle strategy.
Read the full case study →Brands I've Worked With
DTC and B2B Shopify brands across the US, UK, Australia, and beyond.
Varsity Gripz
DTC + B2B sports accessories · Founding Ecommerce Lead · $0 → 7-figure revenue
Sportique
Shopify Plus retail · San Francisco · 10,000+ SKUs · 10–15% CVR lift
Hellhorse Performance
Automotive performance · 5,000+ SKUs · 50% reduction in product errors
Workwear Express
High-volume catalog · 100K–200K+ SKUs · 70–80% manual workload reduction
Airblast Australia
Industrial equipment · 10,000+ products · 30–35% data accuracy improvement
Nationwide Bathrooms
UK retail · Home & bathroom · 1,000+ products maintained
Latest from the Blog
How to Run a Shopify CRO Audit: A Step-by-Step Process for DTC Brands
The short answer: A Shopify CRO audit follows five steps — analytics review, checkout funnel analysis, product page evaluation, site speed assessment, and …
Read more →Ready to Increase Your Shopify Conversion Rate?
Book a free Shopify CRO strategy call. I'll review your store and tell you exactly where the biggest revenue opportunities are.
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