About Kaspian Fuad — Shopify CRO Consultant
Who Is Kaspian Fuad?
Kaspian Fuad is a Shopify CRO consultant with 12 years of ecommerce experience. He works with DTC and B2B brands across the US, UK, Australia, and other markets to increase revenue through conversion rate optimization, checkout redesign, and Shopify Liquid development.
He has completed 100+ projects with 18,000+ hours logged and holds Top Rated Plus status on Upwork with consistent 5-star reviews. His most notable result is scaling Varsity Gripz from $0 to 7-figure annual revenue in under 12 months.
Kaspian works at the system level and approaches each store like an ecommerce owner — not a task-based freelancer.
What I Do
Shopify CRO & Conversion Rate Optimization — Full-funnel audits covering PDP, cart, checkout, mobile UX, and analytics. Data-driven recommendations ranked by revenue impact.
Checkout Optimization — Reducing cart abandonment and increasing checkout completion rates through flow redesign, payment optimization, and trust signal placement. Experience with Shopify and Shopify Plus checkout extensibility.
AOV Optimization — Bundles, upsells, cart logic, and Starter Kit strategies. 20–30% AOV increase track record.
Shopify Performance & Core Web Vitals — Mobile speed tuning, Liquid render optimization, and asset performance improvements — all under the CRO umbrella because speed directly impacts conversion.
Shopify OS 2.0 Architecture — Custom sections, metafields, scalable store setup, and Liquid development.
GA4 Analytics & Data-Driven Decisions — Ecommerce tracking, funnel analysis, and data infrastructure for evidence-based optimization.
B2B Shopify — Experience launching and managing B2B Shopify stores alongside DTC channels, including separate domain architecture and wholesale pricing.
Track Record
- 12 years of ecommerce experience (since 2014)
- 100+ projects completed with 18,000+ hours logged
- Top Rated Plus on Upwork with consistent 5-star reviews
- 15–30% CVR improvements through A/B testing, checkout redesign, and PDP optimization
- Scaled Varsity Gripz from $0 to 7-figure revenue in under 12 months
- 20–30% AOV increases via bundles, upsells, and cart logic
- 100K+ SKU catalogs managed with 70% reduction in manual workload
Tech Stack & Tools
Shopify (Core & Plus), Shopify Liquid, Shopify OS 2.0, GA4, Rebuy Smart Cart, Okendo, Klaviyo, Loop Returns, Gorgias, Zendesk, n8n, Excel VBA
Experience
Varsity Gripz — Founding Ecommerce Lead
May 2024 – January 2026 · Florida, United States
Joined at Day 0. Built, launched, and scaled a Shopify DTC brand from $0 to 7-figure annual revenue in under 12 months. Also launched a parallel B2B store on a separate domain.
- $0 → 7-figure revenue in under 12 months
- 15–25% CVR improvement through PDP and checkout optimization
- 20–30% AOV increase via bundles and Starter Kits
- 35–45% faster customer support response (Zendesk + Gorgias)
- End-to-end Shopify execution across DTC + B2B channels
- App stack: Rebuy Smart Cart, Okendo, Klaviyo, Loop Returns
- Worked directly with CEO on launches, promotions, and growth strategy
Workwear Express — Ecommerce Product Manager
November 2021 – Present
Managing high-volume catalog operations for an ecommerce store processing 100K–200K+ SKUs daily.
- 70–80% reduction in manual workload through automation
- 99%+ catalog accuracy across hundreds of thousands of products
- Resolved feed inconsistencies at scale across multiple suppliers
Sportique — Ecommerce Specialist
June 2019 – December 2023 · San Francisco, California
Managed 10,000+ SKU catalog for a Shopify Plus store in a high-velocity retail environment.
- 25–30% improvement in product discoverability through structured collections
- 10–15% CVR lift on optimized PDPs
- 60% reduction in product update turnaround
- 99%+ catalog accuracy maintained
Mobility Joy — Ecommerce Manager
May 2021 – November 2021
Optimized front-end UX and performance for a Shopify DTC store.
- 12–18% CVR increase through site usability improvements
- 40% reduction in front-end bugs and UX issues
Hellhorse Performance — Ecommerce Manager
June 2018 – April 2019 · United States
Managed ecommerce operations for two high-SKU Shopify stores in the automotive performance niche.
- 50% reduction in product update errors
- 30% improvement in operational efficiency for product launches
- 5,000+ SKUs maintained with accurate listings
Nationwide Bathrooms — Ecommerce Manager
August 2018 – November 2018 · England
Managed Shopify operations for a UK retail brand.
- 20–25% improvement in product content consistency
- 30% reduction in manual update time
- 1,000+ products maintained
Airblast Australia — Ecommerce Product Manager
February 2017 – January 2018 · Australia
Managed 10,000+ product catalog for an industrial equipment supplier.
- 30–35% improvement in data accuracy
- 40% reduction in manual rework and listing errors
- Zero disruption to live sales during catalog operations
Upwork — Independent Shopify CRO Consultant
March 2014 – Present · Khulna, Bangladesh
Independent Shopify consultant specializing in conversion rate optimization and revenue growth for DTC brands. Top Rated Plus status, 100+ projects, 18,000+ hours, consistent 5-star feedback.
Education & Certifications
- Diploma in Computer Engineering — Mangrove Institute of Science and Technology (2012–2016)
- Foundations of Digital Marketing and E-commerce — Google
- Building an Integrated Online Marketing Plan
- CSS Essential Training
My CRO Process
Every engagement follows a structured approach:
- Analytics deep-dive — GA4 funnel analysis, traffic patterns, and user behavior data before touching anything
- Full store audit — Systematic review of every conversion touchpoint: PDP, cart, checkout, mobile UX, site speed
- Prioritized action plan — Recommendations ranked by revenue impact vs. effort
- Implementation — Liquid development, checkout optimization, and configuration changes
- Testing & iteration — A/B testing critical changes and measuring actual impact
Let’s Talk
If you are a Shopify store owner, Ecommerce Manager, or Founder and want clarity on what to fix or build next — book a free Shopify CRO strategy call.