Proof Over Promises

Case Studies

Real Shopify CRO results from real stores. Each case study covers the diagnosis, the approach, and the measurable impact.

Health & Wellness - Supplements (DTC)

Everly: Shopify Markets Currency Fix

Fixed Shopify Markets currency conversion: replaced 38 hardcoded USD prices with Liquid money filters, eliminated FOUC, CLS from 0.11 to 0.00.

0.11 → 0.00 CLS Score
38 → 0 Hardcoded Prices
90 Lines of JS Removed
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Fine Jewelry - Lab-Grown Diamonds

Enea Studio: Shopify Technical SEO Audit

Technical SEO audit for Enea Studio: fixed 679 broken H1 tags, eliminated 25,285 duplicate product URLs, implemented structured data on Shopify.

679 URLs Crawled
679/679 H1 Issues
25,285 Duplicate Links
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Automotive & UTV Accessories

WD Electronics: CRO Audit for UTV Store

Full CRO audit for a UTV accessories store. 9.3s mobile LCP, broken search, checkout sticker shock, missing BNPL on $400-700 products.

41/100 Mobile Lighthouse
9.3s Mobile LCP
0.9 (Critical) CLS
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Health & Beauty - DTC Oral Care Anonymous Client

DTC Teeth Whitening: Revenue Recovery

CRO roadmap for a DTC teeth whitening brand. 4 reviews vs competitors' 7,500+, 12-15 friction points, 64/100 performance. 8 quick wins identified.

12-15 Friction Points
64/100 Performance
4 vs 7,500+ Social Proof Gap
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Furniture - Premium Used/Vintage Scandinavian Anonymous Client

Scandinavian Furniture: 0.11% CVR CRO Fix

87-commit CRO sprint for a used furniture store. Clarity: 56% tap waste on popups, 21% drop before ATC. Full PDP rebuild with trust signals.

0.11% Mobile CVR
1.6% ATC Rate
56% Popup Tap Waste
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Apparel - Collegiate & University Wear Anonymous Client

Collegiate Apparel: Speed Audit & Fix

Performance audit: 33/100 Lighthouse, 7.9s LCP, 2,500ms TBT. App bloat diagnosis and phased fix plan. Estimated $3-5K/month lost revenue.

33/100 Lighthouse Score
7.9s LCP
2,500ms TBT
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Sports Accessories - DTC & B2B

Varsity Gripz: $0 to 7-Figure in 12 Months

Built Varsity Gripz from zero to 7-figure revenue as Founding Ecommerce Lead. PDP optimization, bundle strategy, and dual DTC + B2B execution.

$0 → 7 Figures Revenue
15-25% CVR Improvement
20-30% AOV Increase
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Home & Interior - Custom Window Blinds

Factory Direct Blinds: 6-Sprint CRO Case

Mobile PageSpeed 38 to 81, 62% ATC gap diagnosed, measurement protection upsell, structured data, and GSC recovery audit across 6 sprints.

38 → 81 Mobile PageSpeed
22.0s → 2.7s LCP
62% Mobile ATC Gap
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