Shopify CRO Services — Conversion Rate Optimization for DTC & B2B Brands
Shopify CRO Services
I help DTC and B2B Shopify brands increase revenue through data-driven conversion rate optimization. Every engagement is scoped to your specific store, goals, and growth stage.
CRO Audits & Strategy
A full-funnel conversion audit covering every touchpoint that impacts revenue: PDP structure, cart flow, checkout experience, mobile UX, site speed, and analytics.
What you get: A prioritized action plan with specific recommendations ranked by revenue impact vs. effort. Not a generic checklist — a store-specific strategy based on your data, traffic patterns, and customer behavior.
Best for: Stores with traffic that aren’t converting well, or stores preparing to scale and wanting to fix leaks first.
Checkout Optimization
Checkout is where revenue is won or lost. I optimize the entire checkout flow to reduce abandonment and increase completion rates.
What this covers: Cart-to-checkout transition, payment method optimization, trust signal placement, shipping logic, checkout page structure, and post-purchase upsells. Experience with both standard Shopify and Shopify Plus checkout extensibility.
Track record: 15–30% CVR improvements through checkout redesign and A/B testing.
AOV Growth — Bundles, Upsells, Cart Logic
Increasing average order value is one of the fastest ways to grow revenue without needing more traffic.
What this covers: Bundle strategies, Starter Kits, cross-sell and upsell logic, cart drawer optimization, and app configuration (Rebuy Smart Cart, Okendo, Klaviyo).
Track record: 20–30% AOV increases via bundles and upsell strategies at Varsity Gripz.
Shopify Liquid Development & OS 2.0
Custom Shopify development for stores that need more than what themes and apps provide out of the box.
What this covers: Custom sections and blocks, metafield architecture, theme customization, scalable store setup, and Shopify OS 2.0 migration. Also includes performance optimization — Core Web Vitals, mobile speed tuning, and Liquid render optimization — because speed directly impacts conversion rate.
Best for: Stores hitting the limits of their current theme or needing custom functionality that apps can’t handle.
GA4 Analytics & Data Infrastructure
You can’t optimize what you can’t measure. I set up proper ecommerce tracking so every decision is based on real data.
What this covers: GA4 ecommerce event tracking, funnel analysis, conversion path mapping, and dashboard setup for ongoing monitoring.
Best for: Stores making decisions based on gut feeling instead of data, or stores with broken or incomplete analytics.
B2B Shopify
Launching or optimizing a B2B channel alongside your DTC store.
What this covers: B2B store setup on Shopify, separate domain architecture, wholesale pricing logic, catalog management, and multi-channel strategy.
Track record: Launched Varsity Gripz’s B2B store on a separate domain in addition to their DTC channel.
How I Work
Every engagement starts with a free strategy call. I review your store, understand your goals, and identify the highest-impact opportunities. After the call, you receive a custom proposal with clear scope, deliverables, and pricing.
No generic packages. No one-size-fits-all pricing. Your store is unique — the strategy should be too.